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Daily Quote - Storytelling

"A storyteller, like a travel agent, can help gather us up from wherever we are, and put us down in another setting." ~John Leggett

Applying storytelling to your business has a great advantage. Our brains desire narrative continuity. We are drawn to stories and they resonate with us because of how the human brain functions.

Do you just go straight into the nuts and bolts of things? If so, you are bypassing an opportunity to truly draw people in and create a dialogue that takes down any wall that may be blocking you.

Personal story sells much better, people will openly engage, their walls come down quickly, the comfort and trust starts building immediately, and the rest falls into place quite nicely.

Consider this idea and you will see some great results in your sales!

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